All Oils, Vinegars, Condiments and Sauces by Hediard
Ferdinand Hédiard was scarcely thirteen when he announced to his parents that he wanted to enroll as a Compagnon du Tour de France. He did not long remain an apprentice: during his travels, he happened to spot a cargo of exotic fruit in the port of Toulon. In those days such produce was extremely rare. The use of fruits in various products would become his specialty. In 1850, Ferdinand opened his first shop, The Comptoir d'Epices et des Colonies (Colonial Spice Company). In 1854, he moved to a small shop at 21 Place de la Madeleine, an excellent address. It was a delightfully busy square, with its fine church, tall shade trees, picturesque flower market and three fine restaurants. Many a cosmopolitan and noteworthy figure could be seen shopping at Hédiard, a melting pot of maharajahs, the Egyptian bey, kings, princes and Hollywood stars. The flagship store and restaurant are still on Place de la Madeleine, while the company has grown to oversea distribution to select shops in France and on four continents.
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